A record of what we’ve built.
Every case study here is a real engagement — with a real problem, a real approach, and a real outcome. These are the projects that shaped how we work.
Data Architecture & Platform Design
4 cases
Zero-Downtime Redshift to Snowflake Migration
Migrated 100+ analysts to Snowflake without a single minute of downtime.
BigQuery to Snowflake Migration
Evidence-based platform evaluation that gave leadership a confident migration decision.
End-to-End Modern Data Stack Implementation
Built the full data stack from scratch for a 5M+ MAU platform with no prior infrastructure.
Federated GDPR-Compliant Infrastructure
Designed a compliant architecture that unblocked US expansion without compromising GDPR.
Product Analytics, Growth & Experimentation
6 cases
Campaign LTV Modeling and Spend Recovery
Discovered that 30% of spend was going to campaigns that never paid back their acquisition cost.
Personalisation Engine and AOV Uplift
Dynamically served each user a tailored app layout based on their behavioural segment.
Search and Brand Monetisation Platform
Built the instrumentation and pricing models that turned app real estate into a revenue line.
Instrumentation Architecture Overhaul
Replaced a fragmented tracking system with a unified taxonomy that made every event across every surface predictable and reliable.
Product Analytics Stack Implementation
Gave product managers direct access to behavioural data, eliminating the data team bottleneck.
Instrumentation and Customer Analytics Product
Built Aircall's instrumentation from scratch and turned that data foundation into a paid analytics tier for enterprise clients.
Governance, Standards & DataOps
3 casesKPI Standardisation and Kimball Warehouse
Eliminated conflicting metric definitions across five teams at 500K+ daily order scale.
Metrics and Telemetry Framework
Replaced a fragmented instrumentation system with a unified framework that the team could trust.
Customer Support Operating System
Gave every customer-facing team member an identical, real-time view of every account — in the tools they were already using.
Data Products & Applied AI
2 casesRAG-Based Natural Language to SQL for Analysts
Let non-technical stakeholders query the warehouse in plain English, directly from Slack.
Competitive Customer Health Framework
Gave customer success executives an objective, normalised benchmark for every account — so they could tell at a glance which accounts were onboarding well and which were not.
Team Building & Org Design
1 caseStart a conversation.
Every engagement begins with a focused discussion of your current data environment and priorities. To schedule an initial consultation, reach out directly.
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